“I’ve turned my life into a nice first-week release date.” 4:44 has now reached platinum status faster than Drake’s Views and Kendrick Lamar’s DAMN without nearly as impressive album sales. The album was slated to move around 250k actual units in the first week. Roc Nation also confirmed the download arrangement with Sprint is what accounts for the platinum certification.
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To put it simply, since Sprint bought one million copies of 4:44 to offer its customers for free download, and all those copies were in fact downloaded – RIAA rules this meets the requirements for platinum certification. Customers were given access to the album as long as they provided their email and a voucher code to TIDAL. There are still steps on the listeners part that are required. Basically what went down is, Jay Z had Sprint buy over a million copies of 4:44 to give to give to its customers, effectively making the album platinum certified.īut the corporate purchase alone doesn’t qualify the album for platinum certification. One of the other co-owners of the company is Sprint – who holds a 1/3 stake with the streaming service. If you didn’t already know, Jay Z is one of the primary co-owners of TIDAL. As the record reached RIAA certified platinum status in under a week, many are wondering did Jay Z cheat to make 4:44go platinum? The answer is…it depends which angle you choose to look at it.ĭid Jay Z Cheat To Make 4:44 Go Platinum? About a week and a half ago, Jay Z released his 13th studio album.